A huge thank you to the 217 readers who took my survey
last week! Four of you won my discarded paperbacks (and two of the
winners haven't gotten back to me yet with their mailing addresses...so
check your email). I thought I'd go ahead and share the results here
because I know many of you are interested in microbusinesses, and
self-publishing ebooks on Amazon has actually turned into about half of
our annual income in recent years. So if you're thinking of publishing a
homesteading-related ebook, this market research might help you get off
to a good start.
I'll begin my analysis with Kindle Unlimited. You can read my early thoughts on the program here.
After writing that post, the large quantities of borrows meant that
Amazon dropped their payout to about $1.30 per book read to the 10%
mark...which was still a very good deal since so very many of my books
were borrowed so very frequently. I loved what those in the industry
call KU1.
Then KU2 came around in summer 2015 and started paying authors per page read rather than per borrow. I manage Aimee Easterling's novels,
and they soared under the new program. Unfortunately, my how-to books
were penalized for being short on words and long on pictures. Under KU2,
I ended up getting only about 45 cents for a book read all the way
through. And to make matters worse, many readers used my books as
references and only read the pages they were interested in, lowering my
borrow income yet further. In the end, I had to admit that the income
from KU borrows wasn't making up for the fact that I had to commit not
to sell my ebooks on any other retailer in order to be part of the
program.
Luckily, survey results
proved that I won't be making too many readers angry by pulling out of
Kindle Unlimited. Among my blog and email list audience, only 11% of you
read much non-fiction using Kindle Unlimited while 20% of you actually
prefer a non-Amazon ebook retailer. Looks like I'll better serve my
readers by going wide (as indie authors refer to pulling their books
from KDP Select and uploading to all retailers) rather than offering my
titles through Kindle Unlimited. So I'm in the process of making that
switch with my most popular titles now.
In the meantime, another
survey question gave me something entirely different to chew on. I've
come around to reading almost all fiction on my kindle, but I have to
admit that I still prefer to read non-fiction on paper. So I wasn't
surprised to find that 62% of you felt the same way. Lately, I've been
focusing on expanding and polishing one or two titles per year to hit
real, physical shelves, and it looks like that will continue to be my
annual goal going forward.
To that end, long-time readers are probably aware that Trailersteading is already up for preorder
on Amazon. I got the finished cover file this week and am highly
impressed by the designer's awesome job. My favorite cover yet!
In other book news, I'm about 70% of the way done writing my all-new and straight-to-paperback The Ultimate Guide to Soil,
which will probably go up for preorder this winter. (Don't worry: there
will be an e-version too.) I've been having so much fun writing this
book, especially since I've forced myself to leave out any science
geekery that gardeners can't feel, smell, or easily impact in their own
dirt. The result is an entirely hands-on soil book that I hope will be
perfect for those of you who like to get your hands muddy.
When I first wrote about The Ultimate Guide to Soil, actually, I told folks that the book was going to be an expansion of Homegrown Humus.
But when the time came to fold the cover-crop information in, my soil
book had already gone over my publisher's recommended word count and
seemed quite full. So 2016's paperback will be an expanded and revised
print version of Homegrown Humus to complete the tale. I'm actually glad
the books will stay separate because I have a lot more I want to add to
my cover-crop saga!
Phew! That's a long,
nerdy post. I hope some of you aspiring or actual authors will get
something out of it. And don't forget to have fun in the great frontier
of indie or hybrid publishing. I know I do. Happy publishing!
Well I am looking forward to your soil book... i am certain it will be a treasure trove of practical information.
I have put forth lots of effort to begin building soil here, even in the face of outright derogatory comments from a neighbor, and phrases like "nobody here does it like that" ( referring to my no till process) and "my dad never planted a cover crop"... of course at the same time, they mention how wonderful the garden looks. 😊
The survey results are fascinating--thanks for sharing!
Do you think you got any additional exposure to non-blog/e-mail readers through the KU program that would boost your new books?
Also, looking forward to the soil book!
Deb --- Thanks so much for your enthusiasm! Hopefully this book will make your neighbors think you're even weirder.
Michael --- I appreciate your kind words! Ebooks definitely do a better job than eggs of paying the bills and leaving me time to experiment (and play with goats).
Jake --- I'm expecting to see my ranking decline after pulling out of Select, which will unfortunately make my books less visible to folks who troll the bestseller lists. But I'm hopeful that wide distribution will make up for that. If not, I can always pull back into exclusivity.
There are other benefits to Select that I didn't touch on here, but the promotions seem to be losing efficacy. Free is much less effective than it used to be at selling other books in a non-fiction series (although the strategy does great with Aimee's fiction, where you end book one with a teaser for book two). And Amazon no longer lets me mark down my picture-heavy books to 99 cents with their Countdown deals, which really washes out the effectiveness of that perk.
And that's probably more than you wanted to know. But it definitely is a hard decision to make, and I'm still second-guessing myself.